Candy Crush has been the fastest growing mobile game of 2013. It to date has around 44 million global downloads, with this growing by 110 downloads every minute, something in itself a magical figure. The thing that this really highlights to me is the rapid rate that mobile gaming is growing and changing and developing. I think the main thing with it is that it is all about games being more and more accessible People can play it on the bus, while they are having their breakfasts, over a cup of coffee, rather than having to boot up PCs and spend hours getting incredibly involved and engaged in the game.
Not only that, but the short time that 1 game takes makes it a lot more available for people to play, they can have a round of candy crush before they get out of bed, while they are having a cup of coffee or in those ever shorter spaces that we have in our day-to-day lives.
Just to have a game on something like COD or Halo takes 20 minutes at a minimum, and even then if you are sitting down to play a game on a console, then you end us spending a lot longer than 20 minutes. People just can't find the time in their lives to do this, whereas mobile gaming is much more fast paced and light-hearted.
I still think though, when you posit the idea that mobile gaming will eventually take over from PC gaming and console gaming, that this will never happen. The mobile gaming audience is a completely different one to that of more substantial video games, and is something that will stay that way for as long as they exist. All mobile gaming does is open up a new avenue, a new industry created by the ever increasing complexities and capabilities of our mobile phones.
And that is the magic of mobile gaming. People who play World of Warcraft for hours every night, will continue to do so, undisturbed by Candy Crush, Farmville and the likes, it is almost like the 2 move in parallel universes. The industries aren't competing, and in fact I think they can really work together well. There is already some evidence of this, the big game development organisations have made mobile versions of their games, like EAs Fifa and Rockstar's GTA III as some examples of games that I have found work really well on a mobile.
The question however is does the future lie in mobile gaming. And I think for the industry, mobile gaming at the minute certainly looks to be more profitable, especially if you find the right game for your audience. And I think that can also be said for the devices themselves, in that mobiles and tablet PCs and Apple's equivalents are developing at a much quicker pace than the PCs and consoles. The best things we have seen in the past few years is motion controlled technology like X-Box Kinect and Playstation Move, whereas smatphones, tablets and the like have pretty much come from nothing in the past 2 years, and continue to develop at the same rate.
If you have any feelings either way on this topic, then please comment below. I would be really interested to read your opinions on what you think is the geography of gaming in the future.
If not, then thanks for reading, and you can follow me on twitter: @peachy146
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